Sunday, April 26, 2009

Logo (IBM)

I arranged the color.

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This is my final logo.
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This is a Original IBM logo.



"Paul Rand's trademark for International Business Machines (1956) was developed from an infrequently used typeface called City Medium, designed by Georg Tromp in 1930. This is a geometrically constructed slab-serif typeface designed along similar lines as the geometric sans serif styles. Redesigned into the IBM corporate logo, a powerful and unique alphabet image emerged, for the slab serifs and square negative spaces in the B lent a unity and uniqueness. In the 1970s, Rand updated the logo by stripping it to unify the three forms and evoke scan lines on video terminals. Wliot Noyes, IBM's consulting design director during the late 1950s wrote that the IBM design program sought 'to express the extremely advanced and up-to-date nature of its products. To this end we are not looking for a theme but for a consistency of design quality which will in effect become a kind of a theme, but a very flexible one'." (Famous Brands Glossary Logo Design History)

Final Postcard